Massasoit Community College
Department of Business Administration
Course Syllabus

Course Description: Designed to introduce the student to the role of marketing and the organization. Major
emphasis will be placed on the concept of marketing strategy as a comprehensive integrated plan designed to
meet the needs of the consumer and this facilitate an exchange. Techniques and practices commonly utilized by
marketers in the area of research, product planning, pricing, distribution, and promotion will be presented. A
problem solving approach utilizing case method and lecture.

Course Objectives: In addition to educational objectives common to most college-level courses, this course
seeks to develop within the student an introductory level of knowledge, skill, and appreciation for those concepts
identified in the course description.

To motivate and encourage good class attendance. This will enable the student to acquire a sense of discipline
that is necessary for successful academic endeavor.

To provide the student with a fundamental knowledge of marketing and the role that it plays in our society.

Through the use of assigned case studies the student will draw inferences and conclusions from source materials
provided by the instructor.

Case study and written assignments will provide the student with the opportunity to view specific situations from
the consumer, as well as the organizational perspective.

To integrate and develop the student’s writing skills through the use of case study and the analysis of current research.

Method of Instruction: Lecture, discussion, and case analysis.

Attendance Policy: A student will be allowed FIVE absences per semester. The instructor reserves the right to
consider absences beyond five in determining the student’s final grade.

Grading Policy:: Four in-class tests are scheduled. No makeup tests will be given. If a student misses a regularly
scheduled test, the student must take the final exam as a the makeup. A second missed test, will receive a grade of zero.
Students who take all in-class tests will not be required to take the final exam, unless they feel it will improve their final grade.
Case Studies will be assigned. These written assignments must be typewritten, and will drop a letter grade for each class they are late.
(Example:1 class late a grade of B would be reduced to B-,2 classes late the grade would become a C+, 3 classes late a C.)

Weekly Outline