Massasoit Community College
Department of Business Administration
Course Syllabus

Course Description: A survey of the social and economic role of advertising in our society. Students will
have the opportunity to discuss the components which constitute effective advertising in addition to observing
the use of advertising by the various forms of mass media.Topics include the role of advertising, planning,
media creation, and management of an advertising campaign.

In addition to educational objectives common to most college-level courses,this course seeks
to develop within the student an introductory level of knowledge, skill, and appreciation for those concepts identified
in the course description.

To motivate and encourage good class attendance. This will enable the student to acquire a sense of discipline that
is necessary for successful academic endeavor.

To provide the student with a fundamental knowledge of advertising and the role that it plays in our society.

To assist the student in understanding the fundamental concepts of an advertising campaign.

Through the use of assigned case studies/projects the student will draw inferences and conclusions from source
materials provided by the instructor.

A project and written assignments will provide the student with the opportunity to view specific situations from
the consumer, as well as the organizational perspective.

Method of Instruction: Lecture, discussion and case analysis.

Attendance Policy: A student will be allowed 3 unexcused absences. The instructor reserves the right to consider
absences beyond 3 in determining the student’s final grade.

Grading Policy: Four in-class tests are scheduled. No makeup tests will be given. If a student misses a scheduled
test, the student must take the final exam as a the makeup. A second missed test will result in a grade of zero for that test.
Students who take all in-class tests will not be required to take the final exam, unless they feel it will improve their final grade.
A project will be assigned, failure to complete the project will result in a grade of zero, which will be averaged in with the
student’s test grades. The project must be typewritten, and will drop a letter grade for each class it is late.
(Example: 1 class late a grade of B would be reduced to B-, 2 classes late the grade would become a C+.)

This outline is tentative and subject to change at the discretion of the instructor.