61120 Marketing Principles Prof. P. Laidler 

This course is designed to introduce the student to the role of marketing in the organization. Major emphasis is placed on the concept of marketing strategy as a comprehensive, integrated plan designed to meet the needs of the consumer and thus facilitate exchange.  Techniques and practices commonly utilized by marketers in the areas of research, product planning, pricing, distribution and  promotion are presented. A problem solving approach utilizing the case study method and lecture is used.