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Calendar
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61120 Marketing Principles Professor P. Laidler |
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Week |
Calendar Activity |
| 1 | Course Introduction |
| 2 | Strategic Marketing |
| 3 | Consumer Research |
| 4 | Product Concepts |
| 5 | Developing Products |
| 6 | Branding and Packaging |
| 7 | Review for Midterm |
| 8 | Spring Break |
| 9 | Midterm Exam/Channels of Distribution |
| 10 | Wholesaling and Retailing |
| 11 | Promotion |
| 12 | Adverising, Sales Promotion,PR |
| 13 | Pricing |
| 14 | Pricing and Financial Analysis |
| 15 | Project Presentations |
| 16 | Final Exams |
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Revised: March 27, 2001.