Assignments

|Assignments

61120 Marketing Principles Professor P. Laidler

                                  Daily Assignment Calendar
                                  Fall 1999 - Part I 9/8 - 10/1/99

Wed. 9/8 - Today we’ll review the syllabus. For Friday, you should read Chs. 1 and 2 in preparation for a quiz.

Fri. 9/10 - Quiz on Ch. 1,2. Today I’ll be lecturing on Ch. 1. For Monday, you should prepare a written response to the letter handed out in class today. (letter format, please.)

Mon. 9/13 - Today I’ll be lecturing on Ch. 2. Hand in the letter to Jay. Read Chapters 3 and 5 for a quiz on Wednesday.

Wed. 9/15 - I’ll be lecturing on Ch.3 today. For Friday, prepare written answers to Internet assignment for Ch. 5/American Demographics. This assignment is listed on the Pride and Ferrell homepage.

Fri. 9/17 - I’ll be lecturing on Ch. 5 today.

Mon. 9/20 - We’ll be discussing the internet assignment today. For Wednesday’s quiz, read Ch. 6.

Wed. 9/22 - I’ll be lecturing on Ch. 6 today.

Fri. 9/24 - Today you’ll complete an in-class application exercise (#1, p.100). Read case 6.1 and prepare written answers to the questions. Hand these in on Monday.

Mon. 9/27 - Today we’ll be discussing Case 6.1, "In Japan…"Read Ch. 8 for a quiz on Wednesday. On Friday, hand in written answers to the internet assignment for Ch. 8/American Express (P/F homepage).

Wed. 9/29 I’ll be lecturing on Ch. 8 today..

Fri. 10/1 - We’ll discuss the American Express case and review for Test 1.

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